My client wanted to bring his passion for cycling into his brand, so I created a bold, cyclical-inspired logo with clean and modern typography. . We chose blue for its connection to loyalty, trust, and security which perfectly aligned with his vision of helping customers level up, transform their businesses, and build strong, lasting relationships.

When diving into the color psychology, blue stood out as the ideal choice. It’s often associated with dependability, calmness, and professionalism, making it the perfect match for a brand centered on building trust and elevating performance. This deeper understanding of color theory allowed us to craft a visual identity that not only looks great but also speaks to the heart of what his business stands for.