Project Brief:

Objective
Create a cohesive and striking branding package that inspires and engages our church family to actively participate in 21 days of fasting and prayer. The branding should reflect the spiritual significance of this period, encourage community involvement, and provide clarity on the purpose and schedule of the event.

Target Audience
Our church family, ranging from long-standing members to newer attendees, spanning various age groups and demographics. The design should foster a sense of unity and excitement while being visually appealing and accessible.

Key Deliverables include: Keynote Presentation Slides, YouTube Thumbnails, Posters, Tickets, Phone Wallpapers, Design Guidelines

Theme: Reflect the spiritual journey of fasting and prayer with a focus on growth, reflection, and unity within the church family.
Tone: Striking, hopeful, inspiring, and invitational
Color Palette: Black and white, stripping back. with little imagery.
Typography: Use bold and modern fonts for headlines, with clean, easy-to-read text for body content.
Additional Notes

Consider ways to incorporate scripture and key messages to keep the focus on the spiritual essence of the event.

Designs should be adaptable for print and digital formats.

Aim to create a visual identity that can be easily recognized and shared across platforms.